My second, Natalie Martin, @Lehigh University, 1 of 18 college visits.

Recently I was on the phone with a parent who stated, with a mixture of disbelief and incredulousness, “It all comes down to a feeling my kid gets in 15 minutes. This decision (choosing a college) will impact his entire life and costs a quarter of a million dollars, and it is made on a feeling.”

I responded, “Yes, and that feeling is often disproportionately influenced by your tour guide and the level of caffeine in your te…

The reality is that admissions officers are interested in what each individual student has to say---and something only that student can say. It’s impossible to identify the exact topic or tone that comprises a winning essay, but we know that a student writing in his or her voice is a great place to start: The student should come alive and be present in the essay; after all, this is designed to be the part of the application process that demands each student take a close look at his or her essen…